'84 Chronology-August League Meetings III

Event Date: August 25th, 1984

Internal Memo: United States Football League Owners Meeting

Re: Donald J. Trump and Eddie Einhorn

Response to the McKinsey Report from New Jersey Generals owner Donald J. Trump and Eddie Einhorn:

1. Einhorn Recommendations for 1985 and beyond;
1. A move to the fall will force at least one television network to accept a USFL television deal.
2. Play games on Sunday afternoons in the 4:00-7:00 time slots due to NFL network television limits.
3. The USFL will provide a fall alternative to the National Football League.
4. The revenue in the fall from the networks would be somewhere between $35 and $90 million which would equate to about $5 million per team.
5. There will be greater leverage with the television networks after 1986.
6. Secret talks with the networks are already underway.

more to come......